For laser tattoo removal

Laser tattoo removal marketing. Meta ads for removal clinics.

Removal is a different sale than tattooing. The buyer is regretful, often embarrassed, and shopping multiple studios. We build campaigns around discretion, trust, and clear expectations.

Apply for a trial
2 weeks Free trial
100+ Artists worldwide
6 Active countries
$949 NZD/mo + ad spend

Built for tattoo. Adapted for removal.

30 kmTypical max travel radius
6 to 10Sessions per typical removal client
From $949NZD/month, plus ad spend

How removal marketing works

Different audience. Same engine.

  • Discretion-first messaging

    People removing tattoos rarely want to talk about it loudly. Our copy reflects that, calm, direct, no shame.

  • Process-clarity creative

    Most removal customers are first-timers. They want to know what it costs, how long it takes, how much it hurts. We answer that in the ad.

  • Tight local geo

    Removal clients almost always book within 30 km of home. We tighten the geo and stop wasting spend on people who'll never drive to you.

  • Healed-result emphasis

    Before/after carousels with healed (not fresh-treatment) results convert removal bookings hardest.

  • Long-term-value framing

    Removal is a 6 to 10 session journey. We frame the ad around the full plan, not single-session pricing.

  • Direct line to Tom

    Same as our tattoo accounts. No juniors, no PMs.

What's included

Everything in the monthly fee.

  • Campaign build and ongoing optimisation, calibrated for a 6 to 10 session removal journey. Removal isn't a one-shot booking, the campaign isn't a one-shot push. We build for repeat sessions and long-tail retargeting.
  • Tight local geo targeting. Removal clients almost always book within 30 km of home. We trim the radius hard so spend doesn't burn on people who'll never make the drive.
  • Discretion-first creative testing. Static, reel, carousel, all written and shot for a buyer who isn't shouting about their tattoo regret. Calm, direct, no shame.
  • Simple creative edits using your existing posts. Healed before/after, process clarifications, pricing context. We do not build creatives from scratch. Your work is the selling.
  • Conversion tracking and pixel setup where we control the landing page or the lead form. Removal often converts better off a consultation request form than a DM, especially once the audience is warm. Two options:
    • A basic tracked landing page that delivers consultation requests straight to your inbox
    • Instant leads in Meta's Lead Center, prefilled and screened
  • Sensitive-vertical Meta handling. Removal creative occasionally gets flagged. We've got the appeal process down.
  • Monthly performance report. Designed PDF, period-over-period analysis. Plain English.
  • Direct line to Tom. Same person building tattoo campaigns is building yours. No juniors, no PMs.
  • Quarterly strategy review if you want one. Email, Zoom, phone, whatever works. Not a paid extra.

What happens after you apply

Two weeks of trial. No fee. Then decide.

  1. Week 1: Audit your account. Brief the campaign. Build creative around healed results, not fresh-treatment shots. Tighten the geo to your real catchment.
  2. Week 2: Launch. Discretion-first messaging. We typically start with DM-led campaigns. They're the quickest, cheapest way to surface enquiries and give the algorithm the fastest signal to optimise on. First DMs and consultation requests land.
  3. Weeks 3 to 6: Audience compounds. Removal is a multi-session journey, so retargeting takes over and consultations stack up.
  4. Month 2 onwards: Monthly reports, monthly creative refresh. Once the audience has compounded, we can pivot to lead-form ads, consultation booking forms, email capture, or a mix. Whatever maps to how removal enquiries actually convert in your clinic. DMs aren't always the final goal; removal often converts better off form-based consultation requests once the audience is warm. We test what works for your setup.

DM-led first because it's the fastest path to data. Lead-led or form-led second, once the audience has warmed up enough to spend that way without burning budget on cold traffic.

Read up first

Worth reading before applying.

Strategy

Why DMs convert better than booking links

Removal is a discreet, embarrassed sale. DM conversations work where booking forms fail.

Industry

Why tattoo marketing isn't like other marketing

Removal sits inside the tattoo industry. Generalist beauty agencies miss the buyer entirely.

Pricing

How much should you spend on Meta ads?

Real-world budgets for tattoo and removal businesses, what works at each spend level.

Creative

Why polished shots fail as ads

Healed-result creative outperforms polished promo work. The Andromeda algorithm explanation.

Removal questions

Common removal questions.

Will the ads look clinical or apologetic?

Neither. Removal buyers don't want a hospital-style ad and they don't want one that frames their tattoo as a mistake to apologise for. We write calm, direct copy that respects the buyer's situation. "Considering removal? Here's what the process actually looks like." Confident, useful, no shame attached.

Do you run before/after creative? Meta has rules about that.

Yes, and yes Meta has rules. Tattoo removal before/after sits in a grey zone for Meta's "personal attributes" policy. We've run hundreds of removal ads and we know what passes and what gets pulled. Healed-result before/after (not fresh-treatment) usually passes when framed around the process, not the outcome. We handle the appeal if something gets flagged.

Do you handle multi-session pricing in the creative?

Yes. Removal is a 6 to 10 session journey, not a single-session sale. Trying to advertise a single-session price misleads buyers and burns spend on people who get sticker shock at session four. We frame the ad around the full plan, package pricing, what to expect over the course. Better fit, fewer cancellations.

Should we run DM campaigns or consultation-form campaigns for removal?

Removal often converts better off consultation forms than DMs once the audience is warm. The buyer wants to ask specifics (price, sessions needed, downtime) in a structured way, not a casual message. We typically start with DM-led campaigns because they give the algorithm the fastest signal, then pivot to lead-form or consultation-form ads once the audience is built. DMs are the gateway. Bookings come from the consultation that follows.

What does it cost?

$949 NZD/month for management, plus your ad spend (paid directly to Meta). Two-week trial waives the management fee. Running a multi-room clinic? Get in touch and we'll work out the right setup.

Apply

Ready to grow your removal practice?

Drop the basics here. 24-hour response.

23 minutes since the last reply.

Honest check before you fill this in

  • You have before/after results in your Instagram (healed, not fresh-treatment)
  • You can commit at least $300 NZD/month on ad spend
  • You're open to running for 3 months if it's working. Laser is a 6 to 10 session journey, the audience needs that time to compound.

If those don't sound right yet, save us both time and come back when they do.