The stuff we actually use and trust.

Where every Meta ad campaign for tattoo work should live. Connects your Instagram and Facebook accounts, runs ads, manages messages.

Verdict: essential, can't run ads without it.

Tracks who visits your website from your ads, lets you retarget them later. Worth installing even if you don't run ads yet.

Verdict: install once, benefit forever.

Solid free tier. Online booking, calendar, deposits, reminders. Used by a lot of our solo artists.

Verdict: best free booking tool for solo artists.

For studios managing multiple artists, supplies, and consents. There are several in this space, all about the same.

Verdict: pick one and stick to it.

An all-in-one CRM and marketing platform. Pipelines, lead tracking, automations, calendars, email and SMS. Powerful, but it's a lot of tool to set up from scratch if all you want is to manage tattoo bookings.

Verdict: serious power if you'll actually use it. Overkill if you won't.

A CRM built specifically for tattoo artists, running on top of GoHighLevel with the setup work already done. Lead tracking, booking pipeline, follow-ups, deposits. Full disclosure: this one's ours. Tom builds it. We're telling you straight so you can weigh that for yourself.

Verdict: GHL's power without the setup headache. Ours, and we say so.

Phone-based video editor. The fastest way to cut process clips for Reels. Templates work for tattoo content.

Verdict: the standard for fast UGC video.

For consistent photo editing. Pick 2 or 3 presets and use them on every healed shot.

Verdict: gives your IG a consistent visual feel.

Industry standard for digital flash, custom designs, and quick mockups. iPad only.

Verdict: every artist we work with uses it.

Schedule Instagram posts in advance. Batch-create your week's content in 30 minutes.

Verdict: huge time-saver for artists posting consistently.

Privacy-friendly website analytics. No cookie banner needed. What we recommend over Google Analytics for small artist sites.

Verdict: simpler, friendlier, EU-compliant by default.

The easiest way to get a clean tattoo portfolio site live without touching code. Templates, hosting, custom domain, and a built-in booking option all in one. Not the cheapest, but the least hassle.

Verdict: simplest path to a portfolio site that looks the part.

For NZ artists, Hnry handles all your tax, GST, and ACC automatically. We use it for Bonehead.

Verdict: removes tax admin entirely if you're solo in NZ.