The stuff we actually use and trust.

Where every Meta ad campaign for tattoo work should live. Connects your Instagram and Facebook accounts, runs ads, manages messages.

Verdict: essential, can't run ads without it.

Tracks who visits your website from your ads, lets you retarget them later. Worth installing even if you don't run ads yet.

Verdict: install once, benefit forever.

Square Appointments in NZ/AU, Acuity or Vagaro elsewhere; check the tool handles deposits in your currency before you commit.

Verdict: pick one that takes deposits and stick to it.

Phone-based video editor. The fastest way to cut process clips for Reels. Templates work for tattoo content.

Verdict: the standard for fast UGC video.

For consistent photo editing. Pick 2 or 3 presets and use them on every healed shot.

Verdict: gives your IG a consistent visual feel.

Industry standard for digital flash, custom designs, and quick mockups. iPad only.

Verdict: most artists we work with use it.

Schedule Instagram posts in advance. Batch-create your week's content in 30 minutes.

Verdict: huge time-saver for artists posting consistently.

Privacy-friendly website analytics. No cookie banner needed. What we recommend over Google Analytics for small artist sites.

Verdict: simpler, friendlier, EU-compliant by default.

The easiest way to get a clean tattoo portfolio site live without touching code. Templates, hosting, custom domain, and a built-in booking option all in one. Not the cheapest, but the least hassle.

Verdict: simplest path to a portfolio site that looks the part.

For NZ artists, Hnry handles all your tax, GST, and ACC automatically. We use it for Bonehead.

Verdict: removes tax admin entirely if you're solo in NZ.