For tattoo studios

Tattoo studio marketing. Built around your floor.

Meta ads for tattoo studios, run by one operator for the studio brand. Ads built around your floor, walk-ins or appointments, and one monthly report that shows who's pulling enquiries. Artists who want their own campaign can add one on top. You don't have to send us anything. We build the ads from what the studio already posts.

Apply for a trial
From $749NZD/month per location, plus ad spend
1 PDFStudio-wide monthly report
100+Tattoo artists to date, 10 countries

How it works for studios

One operator. Every artist. No silos.

  • The studio brand, run properly

    The studio package covers the studio's own Instagram and Facebook accounts. Audience growth for the floor as a unit, walk-ins, guest artists, conventions, and enquiries to the studio's inbox.

  • Per-artist campaigns, if they want one

    Any artist on the floor can have their own campaign on top of the studio package, at $549 NZD/month each. Own audience, own creative, own ad spend, treated as a solo client. Start studio-only and add artists later if you like.

  • Owner-level reporting

    One monthly PDF covering the studio account and every artist campaign. You see who's pulling enquiries, who needs more push, and what's working studio-wide. Not six separate reports to read.

  • Per-location

    Multiple locations? Each is its own local audience, so each gets its own campaigns and its own report. Run them as separate brands or as one, your call.

  • Convention and event pushes

    Hosting a guest artist? Running a flash day? Heading to a convention? We spin up short campaigns built around the event window.

  • Walk-in pushes

    Optional second campaign for walk-in days, targeted at people close to the studio looking for same-day work.

The full breakdown Every deliverable in the studio package
  • Campaign build and ongoing optimisation for the studio account. Tuned weekly. Not set-and-forget.
  • Style-segmented audience testing. Each style on the floor gets its own audience and creative stream, so neo-trad doesn't get shown to blackwork clients.
  • Creative testing across formats. Static, reel, carousel, run in parallel. Data picks what scales.
  • Simple creative edits where the algorithm rewards them. Collage cuts, reel edits, captioned overlays, all using the studio's existing posts. We do not build creatives from scratch. The artists' work is the selling. A flashy edit can't fix bad content and won't beat good content.
  • Tracking that tells Meta what a real enquiry is worth. Wherever your booking flow allows it, we make sure the account finds out when an enquiry turns into a deposit, so the targeting sharpens toward people who book, not just people who message. Lead-form campaigns deliver enquiries prefilled from the person's profile, straight to whoever handles admin.
  • We watch what Meta turns on without telling you. Meta switches new AI settings on across ad accounts on review windows, not opt-ins. We check yours, decide a position, and tell you before you read about it somewhere else.
  • Short-burst campaigns for guest spots, conventions, flash days, and pop-ups. Part of the standard offer, not a paid extra. Tell us the dates and the angle, we'll run the push.
  • Owner-level monthly report. Designed PDF, one document covering the studio account and every artist campaign. Period-over-period analysis, plain English.
  • Direct line to Tom. Bonehead's owner and the person actually building your ads. No offloading to cheap help, no juniors, no account exec layer.
  • Strategy calls, video or in person, whenever you want one. Not a paid extra.

Artist campaigns added on top get the same list, run against that artist's own account.

The studio owner's problem

Which artist is actually pulling the enquiries?

Most studio owners can't answer that. Enquiries land in a shared inbox, get passed around, and by the time someone's in the chair nobody remembers which ad started it. Meta's own reporting doesn't help. It only connects a booking to an ad for 7 days after the click, and a sleeve enquiry that puts a deposit down in week three never shows up.

Our reports break it down per artist every month. A tracking app that logs every enquiry the ads generated, per artist, including the ones that book months later, is in pilot with a few accounts. No extra fee, not software you buy, and nothing on this page depends on it.

If your booking flow needs a tracked page in the middle, we'll handle that too. Not the headline, just part of the job when it's needed.

From an artist running a studio

"His strategy delivers more inquiries, followers, and reach with minimal admin."

Brock Fidow @brockfidowtattoo

Pricing. Two ways to do it.

Studio brand only, or studio plus each artist.

Option A. Studio brand only. $749 NZD/month for a small studio (3 artists or fewer) or $949 NZD/month per location (4 or more artists). We run the campaigns for the studio's own Instagram and Facebook accounts. The studio brand, the floor as a unit. Walk-ins, guest spots, conventions, studio-level audience growth.

$749 to $949 NZD/month

Studio brand account only. Ad spend on top, paid directly to Meta from the studio's own account.

Option B. Start studio-only, add artists later. Any artist on the floor who wants their own campaign adds one on top of the studio package at $549 NZD/month each. Own audience, own creative, own ad spend, aimed at their personal account. Each one is priced like a solo client because it gets the full solo workload. All optional, and you can add or drop artists any month.

The maths, if you want it

A 4-artist studio with two artists marketed individually: $949 (studio) + $549 + $549 = $2,047 NZD/month management. Each campaign has its own ad spend paid straight to Meta from the relevant account. Studios usually run $800 to $2,000 NZD/month in ad spend across the lot, and most run more once it's working.

No setup fees, no exit fees, month to month. Full pricing.

What happens after you apply

Two weeks of trial. No management fee. Then decide.

We only take a few trials a week and don't accept everyone. If you're accepted, your trial usually starts within two weeks. Nothing is billed unless you say yes. The only money that moves during the trial is ad spend, and that goes straight to Meta from the studio's own payment method on the ad account you own. Worst case: two weeks of ad spend, usually $10 to $20 a day, and you've seen exactly how we work.

  1. Week 1: Brief the campaign. Build the first creative wave from what the studio already posts. We get added to your ad account as a partner in your own Business Manager. No passwords, ever.
  2. Week 2: Launch. Spend stays low while we learn what's working. The traffic layer runs underneath. DM or lead ads can run alongside it as a test, depending on your market, so you see the setup and how it works. Two weeks is too short to judge results from them. How we choose.
  3. End of week 2: You decide. Stay monthly or walk. Nothing is billed unless you say yes; the only money spent is the ad spend you've already seen.
  4. If you stay: Scale what's working, kill what isn't. Monthly reports, monthly creative refresh, artist campaigns added whenever you want them.

Two weeks won't show you a built-up audience. It will show you how we work, what launches, and the first signal. The ad account, its data, the audience data and every new targeted follower stay yours. The ads themselves are Bonehead's work: if you don't continue after the trial, or leave inside the first three months, we take them down, so nothing keeps spending after you've said no. You can remove our partner access in one click whenever you like.

Studio reading

Worth reading before handing us your floor.

A note on DMs and automation

DMs are valid. Nobody replies to them for you.

For a lot of studios, DMs are the long-term answer. The studio account handles enquiries the same way it always has, just at higher volume. That's a legitimate end state. Studios with admin staff usually layer in lead forms once the audience has built up, for tracked, higher-intent enquiries that can be attributed per artist. Nothing is set in stone; we change it when the numbers say so. More on how we choose.

If you've run DM ads yourselves and got tyre-kickers, that's the objective doing what it does on a cold audience: it finds the cheapest conversation. Run into a warmed audience with a qualifying opener, it's a different inbox.

We don't answer your clients for you. A DM ad can send one automated greeting or qualifying question when someone taps it, and it says it's automated. Every reply after that is your front desk or your artists. If you want a bot replying in the studio's voice, we're not the right fit. If you want growth without changing how your front-of-house works, we are.

Studio owner questions

Stuff studio owners actually ask.

Do you run ads for individual artists in our studio, or just one studio account?

Both, but they're separate things. The studio package ($749 NZD/month for small studios, $949 NZD/month per location for 4 or more artists) covers the studio brand account only. Any artist who wants their own campaign adds one on top at $549 NZD/month each, the same as a solo client, with their own audience, creative and ad spend. Each artist campaign is priced the same as a solo client because it gets the same work: its own account, its own audience, its own creative.

What if an artist leaves the studio mid-campaign?

We pause that artist's campaign and their fee stops. No penalty. The studio package covers the studio brand either way, so the studio account keeps running.

How do you handle multiple studio locations?

Each location is treated as its own studio for pricing, because each location is its own local audience. Two locations means two studio packages, each with its own campaigns and its own report.

What if our artists post in completely different styles?

That's normal. We segment audiences by style. Neo-trad gets shown to the neo-trad audience, blackwork to the blackwork audience, fineline to fineline. Meta's system is good at this when the creative is matched to the right people, which is what we curate, rather than running one generic studio-wide ad.

Do you talk to artists directly or only the studio owner?

Default is the studio owner. If you want us to coordinate with individual artists on creative and scheduling, we'll set that up. The owner stays in the loop either way.

Can we cancel if it isn't working?

No contract. Cancel any month. If something isn't working we'd rather fix it than have you cancel, but the door's not locked. We suggest three months because that's how long an audience takes to build, but nothing holds you there. If you leave part way through a paid month, we work out the remainder with you; there are no refunds for the unused part. The ad account, its data, the audience data and every new targeted follower stay yours. The ads themselves are Bonehead's work: if you leave inside the first three months, we take them down. You can remove our partner access in one click whenever you like.

What kind of results should we expect, and when?

Profile visits and enquiries usually lift in the first month, but it varies by studio. The real picture lands by month two, once Meta's system has enough data to work out who books which artist. We can't guarantee bookings. That comes down to your artists' work, replies, pricing and the studio itself. What we do is put each artist's work in front of the people most likely to want it, and show you, per artist, who's pulling enquiries. Results vary by location, style and demand.

Do you only push DMs, or can we run lead forms too?

Every account runs a traffic layer first. It warms the audience and locks down the targeting. What goes on top, DM ads, lead forms or a booking flow, depends on your location, your style and the local competition. Lead forms suit studios with admin staff who want tracked, higher-intent enquiries. DMs suit studios that already book through Instagram. In the UK and EU, DM campaigns don't optimise properly, so the enquiry layer runs on lead forms and profile visits. Nothing is set in stone; we change it when the numbers say so. The three lanes, explained once.

Do you reply to our enquiries for us?

No. A DM ad can send one automated greeting or qualifying question when someone taps it, and it says it's automated. Every reply after that is your front desk or your artists. Nobody replies to your clients as you.

Our standards

We won't run your ads and your competitor's in the same auction.

We cap how many studios and artists we take per style and city. If we already run campaigns for a studio in your area with the same styles on the floor, we'll either pass on the application or talk you through whether the geo can be split. We don't want our own clients bidding against each other in Meta's auction. That's worse for everyone.

The cap is also what keeps one founder able to run every account properly. Fewer clients per city means your account gets watched, not queued.

If your city and styles are taken, we'll say so.

Apply

Ready to grow every artist on your floor?

Drop the basics here. Every application gets a reply from Tom. Not a bot. Even if it's to say no, and why.

Honest check before you fill this in

  • The studio has 6 or more months of work in Instagram
  • You can commit at least $600 NZD/month on ad spend (studios usually run $800 to $2,000, and most run more once it's working)
  • You're open to running for 3 months if it's working (no contract, just the time the audience needs)

If those don't sound right yet, save us both time and come back when they do.