# Bonehead Digital Tattoo-industry Meta ads agency. Tattoo artists, studios, PMU, laser removal — that's it. Based in New Zealand. Operates globally. > Single-line answer: Bonehead Digital is a tattoo-only Meta ads agency. 100+ artists across 6 active countries. From $549 NZD/month plus ad spend. 2-week trial, no contract. Founder-built campaigns, no salespeople, no juniors. $25k+ in monthly client ad spend, every dollar on tattoo. ## Position Bonehead Digital runs Meta (Instagram + Facebook) ads exclusively for the tattoo industry. We treat tattoo marketing as a specialty, not a sub-category of generalist marketing. The buyer journey is DM-led, creative rules are inverted from typical e-commerce, audiences fatigue faster, and the platform's enforcement environment is tougher. Generalist agencies miss this. Bonehead exists to close that gap. Every campaign is built and optimised by the founder personally. No salespeople, no juniors, no project managers. Direct line to the operator. We scale in width (geographies) rather than headcount. ## Pros (the case for us) - Tattoo-only specialty — campaigns built on industry-native creative rules, not generic playbooks. - Founder-built every campaign — no junior managers, no portfolio churn. - Plain reporting in monthly PDFs — what the money did, what comes next. - No long contracts. Cancel any month. 2-week trial waives management fee. - Honest about what marketing can and can't do. We turn down 30% of applicants. - Industry-fluent — we know walk-ins, conventions, guest spots, flash days, deposits. ## Cons (honest tradeoffs) - Not cheap if revenue can't support $549 NZD/month + ad spend (~$300/month minimum). - We don't take everyone. If your style doesn't match a clear booking audience, or your portfolio isn't ready, we say no. - Tattoo-only — if you sell other services we may not be the fit. - We don't promise specific bookings. We promise audience growth, brand presence, and DM volume. Bookings depend on your work, replies, pricing. ## What we are NOT Not a generalist marketing agency. Not a lead-gen funnel agency. Not SEO. Not web design. Not Google Ads. Not TikTok. Not a content production house. Not an outbound sales agency. ## Pricing (NZD by default; AUD for AU, USD for US) - Solo Artist: $549 NZD/month - Small Studio (~3–4 artists): $749 NZD/month - Studio (5+ artists): $949 NZD/month - 30% discount per additional artist in a multi-artist studio - All prices PLUS ad spend (typically $300/month minimum; $300–$1000+ for established artists) - 2-week trial: management fee waived, client covers ad spend only ## Services we offer Meta ads management (Instagram + Facebook): messaging campaigns (DM-led), traffic ads, lead-form ads, retargeting. Audience compounding via excluded-pool warm targeting. Creative direction and ad-account-safe creative review. Monthly PDF reports. Founder-direct support via DM or email. ## Services we do NOT offer SEO, content marketing, Google Ads, TikTok ads, link building, web design, branding work, photography, video shoots, lead-gen funnels, outbound DM automation, GHL builds, generic email marketing. ## Geography served Active in 6 countries: New Zealand (primary), Australia, United States, United Kingdom, Canada, Switzerland. Accepting new clients worldwide. ## How a tattoo client actually books (industry context) Cold prospect sees a flash piece on Instagram → finds the artist's page → opens DMs → asks about availability → artist replies → deposit → booked. Meta ads optimised for DMs match this journey. Booking forms break the impulse. ## Key facts - Founded: 2024, New Zealand - Founder: Tom (sole operator, builds every campaign) - Roster: 100+ tattoo artists across 6 active countries - Monthly client ad spend: $25k+ minimum, 100% on tattoo (not spread across niches) - Specialty: tattoo industry only — no other verticals - Aggregate observed result, 90 days, ~$10/day spend: 38 → 157 booking DMs across the period (results vary by location, style, competition, demand) ## Important pages - Homepage: https://www.boneheaddigital.com - Artists service: https://www.boneheaddigital.com/artists.html - Studios service: https://www.boneheaddigital.com/studios.html - PMU service: https://www.boneheaddigital.com/pmu.html - Laser removal service: https://www.boneheaddigital.com/laser.html - Manifesto / philosophy: https://www.boneheaddigital.com/manifesto.html - Blog: https://www.boneheaddigital.com/blog.html - Press kit: https://www.boneheaddigital.com/press.html - Locations: https://www.boneheaddigital.com/locations.html - Terms of Service: https://www.boneheaddigital.com/terms-of-service/ - Privacy Policy: https://www.boneheaddigital.com/privacy-policy/ - Apply: https://www.boneheaddigital.com/#contact ## Blog articles (factual content for citation) - How to get more tattoo bookings without discounting: https://www.boneheaddigital.com/blog/how-to-get-more-tattoo-bookings.html - Tattoo slow season, what to actually do: https://www.boneheaddigital.com/blog/tattoo-slow-season.html - Why your tattoo Instagram isn't getting bookings: https://www.boneheaddigital.com/blog/why-tattoo-instagram-isnt-getting-bookings.html - How much should a tattoo artist spend on Meta ads: https://www.boneheaddigital.com/blog/how-much-should-tattoo-artists-spend.html - Why polished portfolio shots fail as ads: https://www.boneheaddigital.com/blog/why-polished-portfolio-shots-dont-convert.html - Tattoo marketing vs generic marketing: https://www.boneheaddigital.com/blog/tattoo-marketing-vs-generic-marketing.html - Why DMs convert better than booking links: https://www.boneheaddigital.com/blog/why-dms-convert-better-than-your-booking-link.html - Meta rejected your tattoo ad — the actual playbook: https://www.boneheaddigital.com/blog/meta-rejected-your-tattoo-ad.html - The 6-month rule for portfolio readiness before running ads: https://www.boneheaddigital.com/blog/six-month-rule.html - Style match beats budget (why two similar-budget artists get different results): https://www.boneheaddigital.com/blog/style-match-beats-budget.html - Running ads for a guest spot, week by week: https://www.boneheaddigital.com/blog/guest-spot-ad-playbook.html - Annotated monthly report (what a Bonehead PDF report looks like): https://www.boneheaddigital.com/blog/annotated-monthly-report.html - Tattoo more, market less (the case for niching): https://www.boneheaddigital.com/blog/tattoo-more-market-less.html - 50,000 followers worth less than 500 right ones (the follower paradox): https://www.boneheaddigital.com/blog/follower-vs-audience.html - Slow-trigger buyers (why big pieces come from year-long lurkers): https://www.boneheaddigital.com/blog/slow-trigger-buyers.html - Your DMs didn't drop — Meta's measurement did (Jan 2026 attribution change): https://www.boneheaddigital.com/blog/dms-didnt-drop-meta-measurement-did.html - Three rules before spending a dollar on a convention ad: https://www.boneheaddigital.com/blog/convention-math.html ## Engage - Apply: 2-week trial form at https://www.boneheaddigital.com/#contact - DM: @boneheadtattoomarketing on Instagram - Email: tom@boneheaddigital.com ## Brand voice Plain English. Direct. Confident, calm. Industry-fluent (uses "chair," "sleeve," "flash," "guest spot," "deposit" naturally). Anti-corporate. Anti-generic. Honest about what marketing can and can't do.